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Back to the favourite string toy. I've tried remnant cloth strip, brightly coloured hand-braided wool, and off-white parcel string.
Of the 3 strings, the parcel string gets the most attention from my cats. I don't know why - perhaps it's something in the smell of the string? My cats (Friesia especially) likes it when I run with the parcel string around our home - over the chairs, sofas, TV, and their gym / tuck shop. Sometimes they like jumping up to catch a parcel string dangled just above their noses. When they're tired chasing the string, they occasionally enjoy lying on their backs and trying to catch the dangling parcel string that poked their cute bellies.
As I said, string is such a versatile toy that my husband even found that it's a good bait to lure Friesia off the top of the kitchen cabinet! Well, it worked for about 10 times before Friesia realised it, and decided to fish for the string from the top of the cabinet ;-)